Designing a Cohesive Brand & Seamless UX for an Ad-Tech Platform
The main ask is to tailor the platform for North American users, making sure it was visually appealing, intuitive, and aligned with industry expectations.
Creating a modern and bold brand identity
Redesigning the website with micro-interactions to enhance user engagement
Re-envisioning the UX/UI of the platform to improve usability and navigation
Brand Identity Guidelines
The first step was establishing a strong brand foundation that reflected both the company’s story and product functionality. The CEO's original vision centered around a square, symbolizing the movement of ads in and out. This frame represented both structure and adaptability, key to Indicue’s identity.
Instead of starting from scratch, I refined the existing concept while exploring alternative ideas:
Image below: Logo design (before and after)
Logo Exploration: I sketched multiple logo variations, ensuring the team had creative options to choose from.
Top Logo Selection: I presented the strongest contenders, balancing uniqueness with recognizability.
🔹 Designed in Adobe Illustrator for maximum resolution and scalability.
Final Choice: While the team initially gravitated toward a stylized icon replacing the ‘i,’ we found a middle ground—keeping the name clear for brand recognition while incorporating subtle visual storytelling.
Revamping the Web Experience
With a solid brand identity in place, I moved on to the website:
Revamped the layout for better readability and audience engagement.
Introduced interactive elements to make the experience dynamic.
Ensured responsiveness across all devices for a seamless experience.
QA Testing: Verified that all UI elements matched the Figma designs, ensuring pixel-perfect execution.
QA Testing: Verified that all UI elements matched the Figma designs, ensuring pixel-perfect execution.
Reimagining the Platform UX/UI
To enhance the user experience within the platform, I needed to first define what “make it look modern” meant.
Visual Alignment: I curated a mood board to align on the right aesthetic direction before diving into design.
Design System: Built with Prime React components, ensuring scalability and ease of development.
Dashboard Redesign: Using existing platform data, I applied the new visual direction to create a sleek, user-friendly interface.
We have completed the initial design iteration for the dashboard and will proceed with the next set of wireframes once their team is assembled in Q2.
